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There is no doubt that neon is a bright and dazzling way to attract new business. Neon open signs which blink outside the front of a store is a very effective advertising tool, one that provides very high visibility and traffic to any kind of business.
Handcrafted neon signs have been in existence for hundreds of years, and with the upgrade of manufacturing techniques over time, open signs are readily available in lots of different designs and varieties. The classic OPEN sign is usually a rectangle with blue bordering and red lettering. The more recent open signs have more prominent coloring, as the tubes containing the gas are colored with ink. There have been lots of variations to this, like with barber shops signs sporting a pair of scissors or a blow dryer and a fish food restaurant sign with a fish. Various companies have different specialties, and two critical companies in the field are Fallon and Everbrites. The popularity of the open sign will date back to the strip malls of the immigrant business operators who desired to allow people know that they were open for business. The glowing signs would be visibly displayed to the pedestrian traffic as well as car traffic. Open signs are also beneficial for businesses when they are open during periods different from their regular working hours. For instance, a coffee shop is open late one chilly Saturday night when people would otherwise assume that they are closed; their glowing sign lets in business. Competition also leads to more sign sales .Two business establishment of a similar field on the same street will both have open signs. This is because if one does not have a sign, the other one with the open sign glowing brightly invites in potential customers.
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